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Goodacre provides a wide range of in-house training and workshops, using highly recommended, experienced individuals. A selection of our forthcoming workshops can be seen below:
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Cold Calling |
12th May 2010 |
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In Association with
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14:00 - 17:00
Seminar Overview
Cold calling is a fact of business life. Whether you like it or not, at some stage, you are going to have to pick up the phone and ask a complete stranger if they want to buy your products or services. To compete in today’s markets, sales people, account managers and business developers need to understand the various stages of a sale.
A good understanding of the sales process is essential if you are to succeed in getting the sale. Sales all start at the beginning, which means getting in front of the prospect. The telephone is the key tool in creating the opportunity to start the sales process. Many sales staff and business developers avoid using the telephone; they can’t make that initial cold call.
Without cold calls the opportunities and pipeline are much reduced. Cold calling ensures that the sales funnel is continuously topped up.
This three-hour workshop will cover the following:
- Call planning, call structures and time management.
- Why many sales people fail to get past the receptionist and how to avoid the same mistakes.
- How to undertake research to get the information you need to get past the gatekeeper and win new business.
- How to structure a successful call from beginning to end, and build rapport with difficult decision makers.
- How to prepare a winning script and to use your voice to create rapport.
Expect to refresh your knowledge or learn how to:
- Develop a variety of opening statements and scripts and leverage them to create maximum impact and a professional image from every call
- Build a positive mindset so that when you hear no: you know the prospect means tell me more. Develop a range of automatic responses to the typical objections from gatekeepers and targets
- Differentiate your calls from the competition and instantly grab the attention of your prospects and learn how to manage that first impression
- Eliminate cold calling procrastination and jitters and replace it with a positive mental attitude and persistence.
- Develop your skills and feel confident in the telephone. Come to regard it as friend and another tool that can help you to over achieve your objectives
Use this workshop to lay the foundation to build a reputation as a skilled sales professional that relishes the telephone and cold calling.
Every delegate:
- Will be able to get through to decision makers more easily and deal with obstacles, issues and objections in a far more professional way with answers that are significantly better and refreshingly different
- Will find it easier to make appointments and get client visits, engage professionally with their prospects and ensure they can plan much more accurately where their business will come from
- Will find it easier to achieve their targets and go on to overachieve
Who should attend?
The introductory level seminar is ideal for New Business Sales staff, telephone sales staff, Account Managers, business developers and those involved in the commercial development of their business. The three-hour course can be however attended by anyone willing to refresh his/her knowledge in the cold calling techniques.
CPD
Delegates will qualify for 3 CPD hours and certificates will be provided to all attendees. Goodacre Training is accredited by the Chartered Institute of Securities & Investment (CISI) as an approved CPD Provider. Members of the CISI can log these training hours on the CISI website.
To reserve places
email events@goodacreuk.com
or book online with all your contact details, including the name and address for invoicing. You will receive confirmation of your booking within 24 hours.
Price inclusive of all course material. Price exclusive of VAT.
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Venue :
SIX Telekurs
Earl Place
15 Appold Street
London
EC2A 2NE
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Price : £120 |
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For further details: |
For further information please contact Goodacre by telephone +44 (020) 7422 0063 or email
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Goodacre does not provide refunds for those failing to attend events or cancelling within 5 working days of the event |
